Ecommerce being encouraged in Pakistan
Ecommerce industry boost is the result of the internet penetration in the region. The fast growing trend of online shopping is evident from the massive growth of online shopping websites and record experience. Pakistan is at the brink of the new technology shift where it is expected to be the part of the global trend. The global village of today has the virtual reality of global trade. The online shopping is smart observable fact of the era. From the total population of 192 million the 39 million internet users and 40 million to be expected at the end of the 2016 smart phone users are the main ground of the success of the ecommerce. Not only the websites but the mobile apps have significant magnitude. This digital world has multiple destinations to shop online.
After the penetration of internet 3G, 4G and LTE diffusion has a role. With 14.6 million users of the latest technology in Pakistan there is no means to failure of the ecommerce. Rather the community is more prone towards the hassle free shopping phenomenon of online shopping. According to the GSMA studies each year Lahore accounts for 21% of the total traffic on ecommerce; followed by Karachi that accounts 20% while the twin cities traffic is recorded 15% of the total. Gujranwala and Sialkot contribute 5%, Multan 4.5%, and Faisalabad 4%.
Marketing and advertising has become easy with the 16 million users of social media in Pakistan. An amount of online shopping consumers come from the social media. Local market online retailers have daraz.pk, kaymu.pk, shopdaily.pk and ishopping.pk. Mobile app of kaymu.pk is successful due to the ease the consumers find to shop the products with their phone. Leading ecommerce in the world Amazon, JD.com, Wal-mart, eBay, Alibaba.com and others are the trend setter market places.
The youth of the region is spending most of their pocket money and earning on the online shopping that comes from the 77% of the smart phone users comprising of age group of 21-30.
Pakistan is ahead to the future global commerce as ecommerce are also importing goods from the world’s leading websites. Shoppingbag.pk is the real example that has earned name of trust with the Amazon and eBay imported quality products provision in Pakistan. In the prospect it is established that the population is spending money on the ecommerce and contributing in the success.
There are several factors behind this radical change in the shopping trend over time. The most important driving force is the technology and internet. The subscribers find that it is easy to shop online rather to go to the market and visit shop to shop when you can visit the websites and select the goods for you. Cash on Delivery has made the procedure easier for the people. This dramatically change over the globe is more common in the urban areas. For the across cities delivery doorstep.pk, aramshop.pk and pakistangrocery.com are offering their services.
Other than those shopping websites like OLX, rozee.pk, foodpanda.pk, easytaxi.pk, TCS, and zameen.pk are also contributing in the corporate social responsibility with their services. Another way to the future is provided by the fact that Pakistan is not creating any barrier for the international retailers rather they are invited for the products delivery and trade.