Facebook May Know More About You Than You Think. There are news reports that revealed Facebook knows more about its users, what they do on their phones even if they don’t in fact use the social media.
Facebook has claimed that they are having the deep details about the user’s activities and external app usages by another firm.
This helped the social networking platform to line up its product growth based on such usage trends, leading to the purchase of WhatsApp and the frequent ‘Snapchat –like’ updates it sends.
It’s so precise that it allowed Facebook to keep tabs on how many Snapchat posts users sent each day, the Wall Street Journal reports.
It is revealed that the Onavo Protect, a free VPN app, is behind this and offered users’ data to Facebook.
Facebook has purchase the company that created Onavo was in 2013. This guarantees that any app or website opened on a phone with Onavo Protect will redirect traffic to Facebook’s servers. The details are then analysed by Facebook’s data analysis team, according to the report.
Onavo clearly states in its user agreement that it “analyses information about your mobile data and app use” and may share the data with “affiliates”, but it’s likely you didn’t pay much heed to the terms and conditions.
This setup would have reportedly allowed Facebook to understand the magnitude of the effect the introduction of Instagram’s stories had on its Snapchat counterpart.
On the whole the reports believed that Facebook knows all what users do on their phones, not just in the boundaries of Facebook’s own app but potentially much more.
Apple and Google also have the ability to access similar information about their rivals’ apps on Android and iOS, the Wall Street Journal adds, though it isn’t clear if they’ve been using the data to improve their own products.
This article originally appeared on The Express Tribune.