Samsung Electronics – the global technology leader has recently commenced its new Corporate Social Responsibility (CSR) campaign – ‘Let’s Celebrate Eid like Eid’. Showing a philanthropic spirit, the teams of Samsung employees began visiting orphanages and Old-Homes, as the first two visit were held at the Pakistan Sweet Home Building in Islamabad and at Haven’s Habitat Society, Faisalabad. The orphans and old citizens were delighted to receive the EID gifts and sumptuous food for iftaar and dinner. This activity gave the confidence to these poor people that they are a vital part of the society.
With numerous visits to go, during this blessed month of Ramadan, this generous campaign will cover all major cities and then conclude in Karachi. Through this humanitarian activity, the management and employees of Samsung, along with their families, will be visiting different orphanages and shelter-homes to share gifts, food and personal time with the orphans.
The MD Samsung Pakistan & Afghanistan – MrJoony Kim. stated:
“Samsung has been conducting a vibrant role to be a caring organization that wants to elevate the standard-of-living in every society. In Ramadan, we want to share blessings of Ramadan in true sense with under privilege society, The campaign ‘Let’s Celebrate Eid like Eid’ focuses on spending quality-time with the orphans and the homeless people, to bring smiles on their faces. Its not just a CSR activity, it showcase our vision and organization culture to support under privilege class.”
A large number of Toys, Eid Clothes, shoes and Bangles will be distributed, besides applying Mehndi (Henna) to make the colorful celebrations more enjoyable. This way, the company is also appreciating the social contributions of these marginalized citizens.
Samsung Electronics has always been at the forefront of social-development. Some of its notable initiatives include; Donation of hi-tech Echocardiography machines and one Ultrasound Color Doppler machine to the Jinnah Hospital Karachi. Samsung also donated well-equipped mobile-health units running efficiently in Punjab and KPK providing Free-of-Cost healthcare and treatment to thousands of poor patients. As a result, the company has received numerous prestigious awards in the categories of; ‘Public-Health & Safety’, ‘Community Development & Services’, ‘Technology’ and ‘Innovation’.