Tag Archives: Cheetay Tiffin

Cheetay Collaborates With Foodies Family

Cheetay Collaborates With Foodies Family


admin | January 30, 2018 | category: News

Cheetay Collaborates With Foodies Family. Cheetay is well on its way to becoming a galvanising force in not only the tech industry but the culinary world of Lahore as well. Continuing on a trajectory of growth and expansion in terms of acquiring more restaurants, Cheetay has become a multi category e-Commerce platform that offers not just food delivery but is set out to venture into separate business verticals such as Cheetay Healthcare, Cheetay Books, etc.

The Cheetay Tiffin is another sub-category that was recently launched to provide fresh and healthy homemade food for those who do not have access or the means to eat a proper meal either at work or at home.

Having recently secured $1.1 million in Series A funding, we are on a mission to make our name synonymous with e-Commerce by being an ubiquitous platform that delivers everything and anything the customer desires.

In our goal to increase customer base we have collaborated with “Foodies Family”, a noted food forum on Facebook which has over 29,500 followers/subscribers. This is a virtual forum where ardent food lovers and aficionados gather to talk, share and discuss food, new restaurants, recipes and what’s new in the culinary world. The aim here is to actively penetrate the market while simultaneously creating brand identity by following a pragmatic product positioning strategy which ensures market presence.

Food forums on social media have surged in popularity and have proven to be powerful tools which easily mould thoughts, perceptions and opinions about not only restaurants but all business ventures related to food. Teaming up with them is the best way to cater to the growing market and which gives access to an additional medium of acquiring new customers.

Our partnership will enable us to offer numerous deals, offers, discounts and become their official delivery partner. We are offering exclusive deals to the members of the Foodies Family group which includes:

·         Discount offers on regular orders. (Unique Code to be provided by cheetay.pk)

·         Contest offers in the form of deals, free meals, discounts, promo codes etc.

·         Flat PKR 100 charges any delivery for Foodies Family members.

·         Discounts on weekly meal plans of The Cheetay Tiffin.

According to Zeeshan Ali, Marketing Manager of Cheetay.pk

“This is the tip of the iceberg because we’re just getting started. Our plan is to increase brand visibility on imminent platforms (Billboards, TV, Radio, etc.) by exploring broader avenues of marketing and actively advertising in print media with special focus on digital marketing”.

Cheetay.pk believes in creating a lasting brand image which is synonymous with reliability and prompt delivery. Apart from adding technology and building our logistics base the plan is to focus on unconventional marketing techniques to create a distinct brand image which sets us apart and makes us a dominant force in the industry.

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Cheetay Tiffin: The New Service Providing Affordable, Healthy Home-Cooked Food

Cheetay Tiffin: The New Service Providing Affordable, Healthy Home-Cooked Food


Sumera Saeed | November 27, 2017 | category: News

Cheetay Tiffin: The New Service Providing Affordable, Healthy Home-Cooked Food. Cheetay.pk recently ventured into a new business category. Having established a foothold in the technology industry with a tech-savvy and prompt e-commerce platform, they are taking convenience to a whole new level. For the multitude of people who do not have access or the means to eat homemade and healthy food, “The Cheetay Tiffin” is the way to go.

Cheetay.pk is merging three aspects which are of paramount importance for people looking for an instant meal: having affordable (Rs. 250 per person), healthy food with prompt delivery. The business model hinges on meticulously shortlisting vendors who focus on quality, taste and a wide variety so that everyone can pick and choose a healthy menu that suits their desire and needs.

Ahmed Khan, CEO of Cheetay.pk stated,

“you ask yourself a litany of questions when it’s lunch time, more so when you’re at work. What could I have brought from home? There wasn’t much left from last night so do I order out? Should it be healthy? Should I order Desi or focus on a variety of cuisines? Where can I get home cooked food? What people seek is a convenient way of eating food that is delicious, healthy, light on your pocket and can be delivered to you instantly. That is where we come in”.

How it Works

  • You can choose and order a Daily or Weekly plan that suits your taste and requirements for a very reasonable amount averaging Rs. 250.
  • The customer needs to place the order in advance so that it can be prepared accordingly.
  • Pre-ordering helps streamlining and organising the preparation and delivery so that every individual gets the order of their choice, fresh and on a pre-set time every day.
  • To avail the daily plan the order has to be placed a day earlier or maximum by 10 AM on the given day to be able to get it.
  • For the Weekly plan the order has to be placed between Friday and Sunday from the app or website. Payment for the entire week is made in advance making it more convenient for the customer to receive the order every day.
  • The assortment of meal items includes a variety of different cuisines i.e. Desi, Chinese, Italian, oriental and other options to ensure anyone gets a taste of healthy, delicious home cooked food.
  • Users now have the option of customisable meal plans which allow the audience to pick and choose any menu item from the list of dishes on our roster to create their own Weekly plan.

The dynamics of conventional eating and dining out are changing with technology making it so convenient. Virtual/Online restaurants are on the rise enabling customers to eat home-cooked food without actually cooking themselves. Cheetay.pk is the intermediary which gives these online ventures a virtual platform by enabling them to use their existing logistics model to deliver safe and healthy food to anyone eating on a budget.

Changing tastes and the demand for convenience

Given the constant demand for affordable and delicious home cooked food, Cheetay.pk decided to create a stir in the market by focusing on innovative ideas and using their cutting-edge technology to offer unconventional services to the masses.

They plan to revolutionise the e-commerce industry by integrating payment solutions and logistics service to create a multi-dimensional e-commerce platform which is customer centric and offers convenience. For Cheetay.pk it is imperative to venture into those fields of service that serve the masses and ensure maximum utility in terms of priority. Being a consummate delivery logistics service they constantly seek new avenues to innovate and grow.

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