Samsung is a global technology leader. Its revolutionary products, powerful devices and award-winning innovations enjoy tremendous popularity in Pakistan too, as its products and solutions fulfill the needs of many diverse consumer segments. The global leader in technology and electronics recently held media press event at Hafeez Center, Lahore and revealed a new reduced price structure for its lineup of smartphones.
Samsung invited the media along with its brand ambassador Fakhar Zaman a star cricketer of Pakistan, to reveal the new pricing strategy to the media and public at large while interacting with retailers at Packages Mall. Fakhar Zaman, Pakistan cricket teams left handed batsman who played a vital role in winning the final match of ICC Champions Trophy 2017 announced Samsung’s new pricing approach while meeting with excited retailers and media people at the mall.
Mr. Umar Ghumman Head of Mobile Division Samsung Pakistan & Afghanistan speaking at the event:
‘Samsung has taken a bold step even though the US dollar is rising in strength and has an upward trajectory. Samsung has taken a strategic decision to not put the impact of this hike on the consumer and have reduced the prices of all its smartphones’.
This revolutionary pricing strategy promises to deliver on Samsung’s legacy as the World’s largest electronics brand and award-winning innovator in consumer electronics, telecommunications and home appliances which will enhance the level of satisfaction among its consumers. Thus, winning the complete confidence of customers and reassuring them that; Samsung truly cares for them. The retailers in Pakistan are being given a deeper understanding of Samsung’s vision, as the company is committed to expand the use of digital technology for connectivity and communications.
Samsung’s consistently aspires to exceed customers’ expectations, to build trust on the brand. Extensive research on consumer preferences helps Samsung in anticipating their evolving needs. Hence, its innovations and high service-standards continue to win customers’ hearts.
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